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6 Core Components of Inbound Marketing Explained

At its core, inbound marketing aims to attract visitors through the creation and promotion of engaging, informative and enjoyable online content. The goal is aimed at converting these anonymous visitors into a lead, and then into a customer. The mission, after that, is to delight the customer enough that they begin spreading your online content; thus, successfully attracting more anonymous visitors. If executed correctly, this will eventually create a powerful marketing lifecycle.

4 Ways Starting an Online Business Turns Your Life Upside Down

I learned the hard way, that starting your own small business is extremely challenging. It’s a known fact that most small businesses fail within a few years, if they even survive the first three months. Starting an online business, or even moving to a freelancing career will completely change your life. Here’s my experience of starting an online venture.

Tax Invoice Legal Requirements in South Africa

As a small business owner or freelancer, it is easy to get caught up in all your sales and purchases that you forget about checking to make sure all legal requirements are met, especially when it comes to tax. It is imperative, however, that you become familiar with the legal requirements of tax invoices and VAT if you don’t want to land yourself in hot water.

The Pros and Cons of Owning a Small Business

Whether you are looking to starting a business or already have, you might have already given thought to the pros and cons of owning a business. Personally, it took me many years to fully realize the ups and downs of being self employed. So much, that I actually ran back to full-time employment for just over a year, before throwing my hands up and and running back to the freelance arena.

Here’s what I have learnt during my seven years working a web developer.